The things that are big at a start-up are usually enthusiasm and ideas. Unless you are are serial entrepreneur with several start-ups under your belt there are many elements missing for the first time start-up. There is usually little balance in the items required for a successful start-up. Let’s start with the largest failing for new start-ups…..money. While the lending arena is opening up a bit the truth is that few people or lending institutions are willing to lend to an un-proven entity. Sad but true. One of the facts of borrowing is that you can almost always borrow money when you don’t need it. Start-ups with an over focus on the idea often give away too much during the start-up phase to make the venture worth their while in the long run. So let’s talk about ways to extend what funds are available and how to leverage them so that you do not need to take on equity partners too early in the development of your venture. Usually the further you can go before involving equity partners the more equity you can retain. The first thing to do regarding capital needed is to create a business plan with cash flow charts that indicate your cash flow negative months and what you need to cover that deficiency to stay open….then double it so you don’t need to close at the first unexpected expense or sales lag. At this point you can start calculating how to leverage your available funds. Do you have a 401K that can be converted into a vehicle to fund your company? If so, there are companies that specialize in this creative way to fund a business. Do you have equity in your home, retirement accounts or insurance policies that can be used as collateral to fund a venture? This can be a two edge sword. Sometime be able to borrow money confirms the soundness of your plans other times it can put the “family farm” at risk. So tread slowly and softly in this area. Building leasehold improvements into the cost of a lease can reduce the up front cost of your place a business and works well with five year leases. The downside is that as a new venture you may need to sign personally and be responsible for the full five years unless you have a sublet clause and can sublet it. If your business requires inventory, you may be able to work out extended terms and buy back clauses or take the inventory on consignment. If you are going to be a “one person shop” maybe you can establish a business in your home or at a business incubator until you take on employees. If you do this, it is wise to get an 800# with a virtual PBX firm and a street address to appear like a brick and mortar company. These should cost about $50 a month each. If you focus on how to maximize your resource, you will expand your chances of succeeding.

A good book on the subject The Ultimate Small Business Guide: A Resource for Startups and Growing Businesses (Ultimate Business Library)

Some article you may find of interest:

10 Practical Tips for Starting Your Own Business from Young Entrepreneurs Council | Question: What’s the best advice you received prior to starting your business….MORE

25 Essential Entrepreneur Resources from Business on Main | When you’re starting a business, where do you go to get the help, advice and tools you need? There are plenty of resources out there — so many, in fact, that you might have trouble sorting through them all. We cut through the clutter, selecting 25 essential resources for startup small-business owners….MORE

Richard G Roberts/NWA SCORE – Vice President/Webmaster
XanZaMar Consulting – Founder
richard@xanzamar.com | LinkedIn

 

The internet continues to grow at a rate that is difficult to fathom. In addition changes in search engine algorithm are being made daily if not hourly. Some of these changes are quite significant. The goal of Google and Bing are bring you what you are looking for on your first search query. To do this they are accumulating information about you from everywhere they can. The latest change in Google’s privacy policy does not let you opt of providing them information on any of their services.

It may seem a little creepy. I know it does to me especially if you think they have been reading your emails for a long time, if you use gmail, to target ads to you. The stated goal is to provide you with a more rewarding search results. That makes sense if you think about the other search engines that are popping up that target niches so you don’t need to wade through so much irrelevant information to get to what you are looking for.

Why is this important to website owners? The impact of these constant changes is that you need to make adjustments in your website just as frequently if you don’t want to start loosing visitors. You also need to make adjustments to attract local visitors so they don’t need to try to find you in a long list of websites in other parts of the country.

The quickest and easiest way to start being placed higher in the search results page is to provide information directly to Google and Bing local. These placements allow room for ad copy and images as well as hours of operation, credit cards accepted, etc. Google Local | Bing Local

There are also meta-tags in the source code of websites that can pinpoint your location if the person searching has their location option activated. For more information go to XanZaMar Consulting

A good book on the subject is:

How to Get Your Local Business Ranked on Page 1 of Google in 7 Days or Less!

Articles with additional thoughts and information on local search:

Five New Online Tools for Finding Local Customers by Carol Tice |
It’s one of the big challenges of the wide-open, global Internet: How to use it to help customers in your town find you. At a recent two-day “hackathon” event hosted by the New York business incubator General Assembly and American Express OPEN, more than 100 developers met to work on this problem….MORE

AdWords Express Takes Pain Out of Local Online Advertising by Mikal E Belicove | Google released a new version of AdWords this week with the intent of making setting up and managing a local online advertising campaigns easy and stress free. And from what I’ve seen so far, AdWords Express is not only simple to use, but it’s an ideal interface for local businesses with no prior online advertising experience….MORE

Please post your questions and/or comments for consideration and response.

Richard G Roberts/richard@xanzamar.com
XanZaMar Consulting/Founder | LinkedIn
Northwest Arkansas SCORE/Vice President-Counselor

 

I went to an interesting presentation put on by Ice House the other day. The interesting thing is that they presented an approach to entrepreneurship that was counter to almost everything I have learned and experienced. They actually seem to curse the use of business plans as something that is restrictive and limiting. At least that was my take away.

The presentation was very inspiring and was given by the two founders and was powerful enough for me to consider some training in their methodology….of course after reviewing training program, cost and time commitment….well you know. I strongly recommend looking into the Ice House Entrepreneur Program and see if it fits into your life.

My personal view is that business plans work for most businesses….plans have different purposes and that must be the first consideration when developing one. My preference is a written plan to meet the needs. Start-up, managing, marketing, growth, down sizing or obtaining funding. Like all stories, the audience is the key consideration.

The following articles are ideas and thoughts about business plans specifically for entrepreneurs and small business:

10 Business Plan Words Every Manager Needs to Know By Heart
by Tim Berry | Two months ago, I used this column to suggest that we need to find a better term for business planning that doesn’t conjure up fear and dread like the mention of a high-school paper or graduate thesis. Business planning is supposed to be about managing and steering a company. In the 16 readers posted below that column, I saw several valiant efforts to suggest new phrases (road map and business blueprint, for example). But I ended up agreeing with several people who disagreed with my basic thesis. They essentially said business planning is too important to mess with changing the words….MORE

A Better Business Plan Can Lead to New Customers. These four steps can help get you on your way to enhancing and expanding your client base by Tim Berry | One thing almost all small businesses need is more sales. John Doerr, a venture capitalist with Kleiner Perkins Caufield & Byers, said that at a recent event I attended. Everyone in the audience — which was made up of several hundred entrepreneurs, investors and service providers — agreed.

I wondered: How can good business planning help you find new customers? The key is to take a step back from your daily routine and reconsider your strategy, as well as its impact on sales. While you were busy building your business, your market may have changed, even slightly, or your customers may have changed. You can sometimes identify these changes by asking individual customers out to lunch, searching online or joining a workshop or class to give yourself some new angles….MORE

Once again your comments, questions and experiences are encouraged.

Richard G Roberts/NWA SCORE – Vice President/Webmaster
XanZaMar Consulting – Founder
richard@xanzamar.com | LinkedIn

 

Guest Blogger – Tina Dettman-Bielefeldt co-owner of DB Commercial Real Estate in Green Bay and assistant district director for SCORE, Wisconsin.

Patty Kruse of Green Bay visited SCORE recently for assistance with her new Internet business.

She had paid $2,000 to a company called Professional Marketing International to help her start an online business, and was finding it difficult to get through to the counselors that were promised.

“I came across (Professional Marketing International) when doing an Internet search,” Kruse explained. “I was only working part time and thought that this was something I could do on the side to increase my income. I gave them a call and they made it sound easy to set up the site. They promised to walk me through it, step by step.”

But what Kruse found was discouragement and frustration. She wanted to sell decorative stained glass and had questions about licenses, shipping, suppliers, returns and other issues.

Although the company had said counselors would be readily available, she discovered that their hours were limited and calls went unanswered.

She noted, “I’d call and get put on hold for a long time. When I finally got to talk to someone, more often than not, I got no response to my questions. They would tell me to contact an attorney or accountant even though they told me when I signed up that they could provide all the information.”

A quick Internet search on scams by Professional Marketing International shows that Kruse’s experience is common. She was probably more fortunate than most as others reported fees as high as $15,000. Like Kruse, these clients were assured that they would receive all of the education and assistance needed to be successful.

The website brags, “Our commitment to you is to provide all the tools and resources you need to recoup your investment. Clients that put forth the effort and follow the outlined coaching program can see results immediately.”

The site is full of success stories of happy and satisfied clients. Kruse is not one of them.

She has degrees in architecture and interior design and now works full time at Pamperin’s Paint & Decorating in Ashwaubenon. She’d like to start a business someday but is tapped out. The charge is on her credit card, and she is paying it off a little at a time. Like thousands of others, she feels like she was taken advantage of.

“They did send me a lot of information, but the more I’ve been talking about it to others, I feel like I was scammed. I wouldn’t do it again, but at the time, I was hurting for money and it sounded like a good thing,” she added.

Professional Marketing International draws clients with infomercials and has more than 50 connected businesses including Dave Espino, Jim Cochran, Auctions for Income, and other popular names.

People making contact with the infomercials receive a call from Professional Marketing International along with a sales pitch. A credit card number is required before a contract is provided.

Since signing up, Kruse has seen other sites that promise something similar for much less. And, as she found out at the SCORE session, there are volunteers willing to help for free.

Register for FREE Counselor session Northwest SCORE

 

I had an interesting experience the other day representing Northwest Arkansas SCORE at a Governor’s Dislocated Worker Task Force. A local Fayetteville company laid off 137 people and the Task Force provides speakers and resources on topics that would be of interest to people that were soon to be unemployed. The presentation for SCORE was to talk to people about how to start a business. A topic near and dear to me.

As I started my talk, I asked for a show of hands to see who was planning on or might be planning on, in the future, to start their own business. One hand was raised in each session though buy the end of the session many other people asked for hand-outs and business cards. I even got a call from someone that wanted to put together and ESOP to purchase the company. So though I was discouraged with the lack of enthusiasm…..I started thinking about where these people were coming from and the fact that they were probably somewhat in shock and thinking about how they were going to make it through the holidays without a job.

I really grew up thinking and feeling having your own business was truly the American Dream…..business came easy to me and almost all aspects of it seemed to be in my DNA so when I got a weak showing of hands I was rather surprised. After a couple of days of thinking about this, many things came to mind initially and then I ended up on “are there people who just don’t have the inclination to go into business because it is overwhelming and they don’t think they can do it, not that they don’t want to do it. Surely there are many people that don’t want to go into business but I can’t help but think there are many that want to. The increased interest after my talk and the clients I meet at SCORE are prime indications of this.

What my talk consisted of was presenting all of the ways that SCORE can help people starting businesses and having problems in their business. SCORE counselors are from the world of business and volunteer their time freely. They not only want to help you flesh out your ideas and develop a business plan. They want to direct you to appropriate resources and become your go to person when you have a question or need an objective view point of one of your ideas. In essence, they want to become your business mentor.

We do not provide funding through SCORE but we work with you to explore viable options. We don’t write business plans but we will provide the tools you need to put your plans in writing (everyone should take this important step) and help you fine tune your business plans so that it doesn’t seem like such a daunting task.

The point is that if you have every had an inkling to start a business and it just seemed impossible, there is help. Being a recent transplant to the area I can tell you there are an impressive number of places to obtain help and information and most of it is free. So take that big step if you have a business idea and find out if it makes sense for you to pursue it. You won’t regret it….you might regret never having tried.

Richard G Roberts/XanZaMar Consulting-Founder
NWA SCORE Vice-Chairman/Volunteer Counselor
Register for FREE Consultation

 

Guest Blogger: Tina Dettman-Bielefeldt

When I talked to Stacie Hackl in early 2009, she and her husband, Mark, were just starting to use LinkedIn.

They thought the social media network for business would be a good way to expand their networking activities. Then, to make it more beneficial locally, they formed Link Greater Green Bay. The growth of the group has been explosive, and today it boasts 2,600 members.

Stacie Hackl, who oversees the group, has built it with a blend of online and personal contacts. As an avid networker, she thinks that this combination is most effective.

“Online and face-to-face marketing go hand in hand,” Hackl said. “Online is a tool that you can use to find people and stay connected, but you need face to face. You can connect with a thousand people, but unless you build a relationship of trust, it’s not going to go anywhere.”

Online makes it easier to gain access, stay in touch, follow up and keep the relationship going. It allows professionals to establish themselves as experts in their fields and build top-of-mind awareness. A newer program, Intro duceMe360.com, takes it a step further by connecting professionals with video introductions.

“It is like a match.com for business people,” Hackl said. “Members join and build a profile and tell me what categories of professionals they want to meet. Twice a week, I match them with others and send them a video. It takes the work out of networking; I do the searching, finding, and connecting for them.”

The program has resulted in numerous success stories. One member formed a relationship that will provide her business with enough income to support her business for a year. Others report finding jobs or employees. As with LinkedIn, greater success comes by developing a strong profile.

Hackl stresses the importance of a profile and video.

“Go 110 percent or don’t go at all,” she said. “Your profile needs to be complete and professional. You wouldn’t go to an interview in a sweat suit or after just rolling out of bed. Consider your online impact as just as important.”

A professional photo is crucial, and Hackl occasionally offers head shots at Link Greater Green Bay meetings, usually held monthly. The meetings have also grown in attendance, and the most recent meeting set a new record. To make the meetings more valuable, Hackl posts a list of attendees online so that there is time to plan connections before arriving. Each meeting includes networking, a short meeting, a sponsor introduction, and a speaker. Most topics are related to the use of social media.

Hackl spends hours coordinating the group, starting discussions, planning meetings, and making matches on IntroduceMe 360. She considers it her way of giving back, and sees her insurance business growing because of it.

“Instead of traditional marketing, advertising, and cold calling, I think of this as my way to stay top of mind. It is being out there in the community and being seen as someone who’s out there and helping,” she said.

Tina Dettman-Bielefeldt is co-owner of DB Commercial Real Estate in Green Bay and assistant district director for SCORE, Wisconsin.

 

Google has always valued links directing users to your website. From the beginning links to your site have been viewed as a vote for it. The more important the site linking to your site the more important your site is seen. The answer to getting Google’s attention is not quanity of links as much as it is quality.

Linking became so important that “Link Farms” starting popping up everywhere. These are sites that offer 100′s or 1,000′s of links using various schemes. A few of these are viewed legitimate by Google, like a directory of sorts. Most are viewed as trying to game the system. Get labeled as trying to gain the system and you are benched. No longer in the game. It is so difficult to get back in the game that most people find they are better off getting a new domain name and starting over.

The fear of crossing the invisible line of Google’s view of your links as always caused me to be a little conservative on links to any client’s site. This has not presented any problems due to fine tuning of search engine optimization I employ. I say “has” because the search engine approaches to algorythems is changing so frequently and drastically that standard seo techniques and best practices, aren’t amymore.

I have generally had my clients obtain links from social media, trade associations, vendors, Yahoo Directory and other directories identified as acceptable to Google.

It is my opinion that that is no longer enough. I still have concern about any of my sites being labeled as using “Black Hat” techniques and being benched for life. That concern has almost been escalated to fear at times.

The time has come to challenge my fear which I identified as coming from ignorance. We will be exploring the world of linking, what to do and what not to do for the next few weeks.

This post is going to identify some “Black Hat” techniques that are the kiss of death and some of the more well-known linking strategies. If you have questions or experiences that would be helpful to share, please use the comment section of this blog.

We will start out with some basics from Wikipedia followed by “Black Hat” techniques followed by “White Hat” techniques.

Wikipedia Information on Linking: This article pertains to methods of hyperlinking to/of different websites, often used in regard to search engine optimization (SEO). Many techniques and special terminology about linking are described….MORE

Black Hat SEO: Killing Your Rankings by Breeanne Martin | Google has warned that black hat tactics are “unethical, overly aggressive marketing efforts where a company tries to manipulate search engine results in an unfair way.” Despite Google’s warnings, many Internet companies persist in providing black hat SEO services. The truth is, using black hat tactics on your site can be as scary as facing these slasher movie murderers….MORE

Black Hat SEO and Online Business: What Not to Do by Hunter Young | Perhaps you’ve heard of black hat SEO but aren’t sure exactly what it really means? Black Hat SEO is a series of unfair techniques that break search engine guidelines. These practices degrade search results and search engines constantly update their algorithms to catch those who practice black hat SEO. The consequences of black hat SEO can be devastating – sites that follow these unethical practices are often prevented from being indexed and banned upon discovery. To ensure that you’re fully aware of what’s off limits, here are some examples of common black hat practices you should avoid….MORE

Positive and Negative Link Baiting: The Risks and Rewards by Jennifer Van Iderstyne | Getting into the link bait debate always gets controversial. In fact I often regret it because it seems as though everyone has distinct, borderline passionate, feelings on the subject….MORE

SEO Wars: Forget Black Hat, White Hat – What Color Is Your Lightsaber by Angie Schottmuller | SEO is a powerful force that can be wielded to dictate the prominent content placement in search results, potentially driving countless visitors to websites. Those mastering this power represent contrasting strategies that search engines would consider “good and evil.” Historically, we’ve called this white hat and black hat SEO… But what fun is that….MORE

Richard G Roberts/Founder XanZaMar Consulting
Vice-Chairman – Volunteer Counselor at Northwest Arkansas SCORE

 

Search Engine Optimization versus Paid Per Click is a discussion we in the internet marketing arena have frequently. The following are some of my thoughts on the subject followed by some articles with additional or different points of view.

Paid Per Click has a lot of fine points. You copy can target a particular product or service and induce action if written correctly. The problem becomes cost if you don’t monitor and target your ads correctly. You pay for every click whether someone takes action or not. This means if you purchase a keyword that is very general and pique interest you may get a lot of click from people that don’t find what they are looking for when they get to your landing page.

Google AdWords has many features if fully utilized can get increase your ROI. You can select very targeted keyword(s) that usually cost less than general keywords. An example would be “shoes” v. “pink laced shoes”. Your ad won’t appear as often with “pink laced shoes” but you are much more likely to have a click turn into action. The other things you can do is limited you exposure to certain demographics, specific hours, daily budgets and geography. I saw one campaign that ran over $1K per month with little to know results turned into a $400 a month investment with excellent results just by using all of these features.

Now for Search Engine Optimization. There is nothing like having someone directed to your site for free…..OK not exactly free but if done right much less expensive than PPC and the great thing is it is the gift that keeps giving. SEO is not free but amortized over time it can be one of the least expensive ways to increase your exposure. You do need to careful what company you contract for these services. Know exactly what they are going to do, what they are going to charge and how they are going to verify the results of their efforts. And always get references and talk to them.

And here are some of the better articles I have run into on the subject of SEO v. PPC:

Balancing pay-per-click and SEO efforts by Stephan Spencer | One aspect of search marketing that doesn’t get enough attention — and indeed is misunderstood by the search engine optimization practitioner — is the interaction between organic search and paid search….MORE

A Look at Pay-Per-Click Tools for Small Businesses by Johnathan Blum | Managing online paid-search-term campaigns can be like water torture for a small-business owner: A slow drip of tedium, choosing keywords and deciding what to pay for each on services like Google AdWords and Microsoft adCenter.

For the uninitiated, paid-search campaigns involve advertisers paying a fee, usually based on clicks or views, to have their links placed high on search-engine results pages. They typically bid on keywords or keyword phrases. Users can find themselves guessing at the words those searching for your products or services might enter into Google, Bing, Yahoo or other search engine. All for the prospect of having your short bit of linked copy appear across the top and on the right side of a web-search results page….MORE

How do PPC Campaigns and SEO Work Together by Nick Stamoulis | SEM (search engine marketing) is the combination of both paid (PPC campaigns) and unpaid (SEO) online marketing activities. Research has shown that about 80% of clicks come from the organic results, which the search engines rank based on SEO factors. The other 20% of clicks comes from PPC ads along the top and side of the SERP. Some business owners believe that the amount of money they spend on their PPC campaigns (mostly Google AdSense), has a direct affect on how well their site ranks in the organic listings. While I can’t prove it, I’m 100% positive that this isn’t true….MORE

Richard Roberts
SCORE Volunteer Counselor/Mentor
Northwest Arkansas SCORE Vice-Chairman
Founder of XanZaMar Consulting

 

I know it may sound strange but many of my first time clients at SCORE are functioning on the premise that if they have an idea SCORE or SBA will fund them. Many of these people have recently lost their jobs or just have not had any experience in the business world.

SCORE does not provide funding of any kind and SBA has very rigid guidelines for their programs that have been conceived to assist particular market segments and type of owners to get a foot hold in a start-up.

What we can do for clients is help them flesh out a business concept, provide direction and assistance to start or grow a business. While we do nmot offer funding, we do know how to minimize start-up cost and how to improve your chances of success.

You need to have more than a concept…..you need a decent credit score, the ability to put some skin in the game, experience in the area of business you are going into and a well thought out business plan committed to paper.

It is not impossible….but will be challenging. To be any less would have a nation full of marginal businesses hanging on for survival and serving dubious needs.

Get you idea off the ground by scheduling a session with a SCORE Counselor and you will find direction and focus that may get you to your end goal. Not only will you get seasoned business advice, but it is FREE.

Richard G Roberts
Vice-Chairman/Northwest Arkansas SCORE
Volunteer Counselor/Mentor/Webmaster
Found of XanZaMar Consulting – SEO Internet Marketing

 

I run across articles regarding search engine optimization tools daily that are often free. I have tried many of them but not all. My take away is that they are mostly worth looking into to what would be helpful to your SEO efforts.

The following articles are about some SEO tools and the SEO industry in general:

Google Merges Analytics, Webmaster Tools Data, Adds SEO Reports by Thom Craver – Google Webmaster Tools reports are now included as part of Google Analytics. You may recall four months ago, Google Analytics launched a pilot program between the two services. As of today the Analytics team announced the initial test are over and everyone will now be able to link Webmaster tools and Google Analytics accounts….MORE

Ten things you didn’t know about SEO by Krista Lariviere – Search engine optimization (SEO) is one of many digital marketing tools. It’s especially important for small-to-mid-sized businesses (SMBs) to use the right search terms, keywords and terminology in order to attract new business. In an ideal situation, a good SEO program will organically grow the leads and potential sales that an SMB can then realize through closed sales…..MORE

Attracta SEO Tools to be Bundled with cPanel Control Panel by Liam Eagle – In one of the bigger stories to come out of the first day of the cPanel automation event in Austin, Texas this week, SEO software developer Attracta (www.attracta.com) announced on Tuesday that it has signed an agreement to have its SEO tool bundled with cPanel, the first time a third party application has been incorporated into the control panel in this way….MORE

Richard G Roberts/Founder XanZaMar Internet Marketing Services
NWA SCORE – Volunteer Counselor/Mentor/Vice-Chairman

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